About Us
Our Reason
Two sisters, Lauren and Emily Perrelle created Butterfly Effect Clothing in memory of their
baby sister, Jenna Kay Perrelle. Butterfly Effect Clothing not only has helped with the sisters grieving
process, but also has allowed them to honor Jenna in an impactful way. With proceeds, from Butterfly Effect
Clothing merchandise, Butterfly Effect Clothing donates to families dealing with a difficult time, as well as
a variety of community outreach projects in Jenna's memory. Carrying on her name through donations that
make a positive impact on not only individuals, but the community, has given the Perrelle family the strength
and purpose they needed. Jenna's sweet soul lives through her sisters work at Butterfly Effect.
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Our Mission
Butterfly Effect’s mission is to spread positivity, whether it is through the uplifting messages on their
apparel or making donations in Jenna's sweet memory. The heartbreaking tragedy of losing a
loved one is a pain the Perrelle family would not wish upon anyone. The Perrelle's understand the incredible
suffering of losing a loved one and hope to help others suffering find something positive in their loss or
unfortunate situation, no matter how big or small the donation or impact may be that Butterfly Effect can
provide. Inspiring people all over the world to give back to their communities in honor of their precious loved
one is an irreplaceable feeling.
About Our Angel
Jenna was a standout student athlete who was taken way too soon. Jenna grew up playing
basketball, volleyball, and softball. When starting high school Jenna decided to focus on
softball in hopes of receiving a college softball scholarship. She was the kindest and most
pure soul one would meet. Jenna always seemed to see the best in someone. Honoring Jenna's memory
by giving back to our community is Lauren and Emily's way of representing how thoughtful, caring, and kindhearted
Jenna Kay truly was. The Perrelle family hopes to continue to make her proud.
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Who We Have Helped
Since starting Butterfly Effect Clothing, Jenna's sisters Lauren and Emily Perrelle have donated to over 150
different causes in honor of their baby sister. Lauren and Emily love contributing to silent auctions to raise
money for a family, individual, or organization in need. In Butterfly Effect donations, the sisters love to
include personalized sweatshirts or t shirts, cozy blanket, hair clips, butterfly jewelry, and a gift certificate to use
towards a custom Butterfly Effect Clothing item! Donating to individual, family, or organization's
go-fund-me is another monetary way Butterfly Effect offers help! Lauren, Emily, and Jenna each started our
softball journey at Riley Rec League and have been able to sponsor multiple youth softball teams!
Some major organizations we have been able to donate to in Jenna’s memory have been,
Indiana Donor Network, Chasing M’s Foundation Toy Drive, Toys for Tots, American Foundation
for Suicide Prevention, Spreading Love FTK, American Cancer Society, Humane Society, Down
Syndrome of Indiana, PS We Love You, Leukemia and Lymphoma Society, Peyton Manning
Children’s Hospital, Riley Children’s Hospital, Mental Health Agency, Memorial Scholarships,
and many more!
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Our Goals
Lauren and Emily have so many aspirations when it comes to growing Butterfly Effect. The sisters hope to one
day own our own storefront to gain more opportunities for donations. The family's main goal is to be able to
continue to honor Jenna’s sweet soul for many years to come.
